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Legal Implications of Texting & Compliance with Advertising
Our March 15, 2018 Education Session featured Albert Hartley of The Hartley Law Group and Cosette Lambourne of Keller Williams Coastal Virginia.
Modern technology makes person-to-person communication easier and more frequent. Thus, transactions are gaining speed. On-demand communication is convenient but not always best when employed to engage in real estate negotiations. Real estate professionals risk clarity when modern technology is employed in place of good old fashioned paper and pen. Watch lawyer Albert Hartley of The Hartley Law Group and Cosette Lambourne, CEO of Keller Williams Coastal Virginia, discuss these relevant and salient points.
In this video, Albert Hartley covers the distinction between communication and information, why texting is a legal liability, and rules to follow so that transactions are completed properly. (Note: For the discussion of communication vs. information, fast forward to the 6:30 mark.)
In this video, Cosette Lambourne discusses the Code of Virginia’s Advertising by Licensees and the importance of compliance for agents. She also shares real-life examples of agent texts gone awry.
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